Blog Archive

Tuesday, 31 January 2012

Examine your blog as if you were the Hotel Inspector

I love the Hotel Inspector. She goes into failing, horrible hotels and businesses which are mostly run by, (how to put this tactfully?) fruitcases. And with her searing insight and years of undaunted experience, she is able to spot exactly what needs to be changed to completely turn the whole thing around and give it all a completely new lease of life.

This typically involves getting rid of the horrible colours that the owners think are cute. Destroying unnecessary decorations, in one case, a 'museum' of other people's unwanted junk! And covering everything in sight with such an air of freshness and newness that people can not resist staying there and being happy to do so.

She resolves family issues, and staffing problems and then at the end they have a brilliant re-launch party.

Tomorrow, take a step back from your blog. Sign out and visit it as if you were a casual visitor, just surfing on by on the look out for something useful or interesting to read.

1. What are your first impressions?
2. Is it clean and crisp?
3. Are your 'best bits' on display in prominent places, where they can be easily found?
4. Do the colours or the images clash on the page or in the brain?
5. Do you have a 'museum' of unwanted junk which needs to be removed?

So you know what needs to be fixed. Done that?

Good. As Alex Polizzi would say: "That's brilliant dahling".

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